GlobalFinance Inc. approached us to develop an intuitive and comprehensive currency exchange dashboard app. The primary objective was to offer a seamless user experience, providing real-time exchange rate information, historical trends, and predictive analytics.
Date
January 2025
Role
GlobalFinance Inc.
Team
Visual Design UI & UX Design
Tools
Travel
SUMMARY AND IMPACT
Through iterative design and usability testing, the redesign significantly improving overall user experience.
↑
45%
Task Success
↓
67%
Navigation Time
↑
64%
User Satisfaction
Overview
THE ISSUE
Core issues identified by our users:
PROBLEM STATEMENT
Research
COMPETITIVE AUDIT
SURVEYS & INTERVIEWS
COMPETITIVE AUDIT
SYNTHESIS
PERSONAS
USER JOURNEY MAPS
Prototyping
WIREFRAMING
WIREFRAMING AND USER FEEDBACK
WIREFRAMING
Testing
REVISIONS
NOTABLE QUOTES
REFLECTION