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Making Campus Access Effortless

Making Campus Access Effortless

UOregon App

UOregon App

UOregon App

The University of Oregon relies on physical IDs for identification purposes. Many students face challenges with forgetting and misplacing their IDs which affects their ability to attend school events and access to campus services, creating frustration in their daily routines. This project aims to improve accessibility and create a seamless experience for students to access on-campus resources, embedded on a single platform.

Date

Sept - Oct 2024

Role

UX Designer

Team

Solo Project

Tools

Figma, Figjam

SUMMARY AND IMPACT

Through iterative design and usability testing, the redesign significantly improving overall user experience.

45%

Task Success

67%

Navigation Time

64%

User Satisfaction

Overview

THE ISSUE

University of Oregon students struggle to comfortably navigate the university's campus and resources efficiently, especially in their early years.

University of Oregon students struggle to comfortably navigate the university's campus and resources efficiently, especially in their early years.

University of Oregon students struggle to comfortably navigate the university's campus and resources efficiently, especially in their early years.

While the University of Oregon has an app, students use it infrequently after understanding the campus structure as it lacks features that would assist with their routine after their freshman year.

Core issues identified by our users:

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PROBLEM STATEMENT

Research

COMPETITIVE AUDIT

SURVEYS & INTERVIEWS

COMPETITIVE AUDIT

Insight:

Insight:

Insight:

Users wanted specifics (services, people, past work) presented in a professional, engaging design.

SYNTHESIS

PERSONAS

USER JOURNEY MAPS

Prototyping

WIREFRAMING

WIREFRAMING AND USER FEEDBACK

WIREFRAMING

Testing

REVISIONS

NOTABLE QUOTES

REFLECTION