The University of Oregon relies on physical IDs for identification purposes. Many students face challenges with forgetting and misplacing their IDs which affects their ability to attend school events and access to campus services, creating frustration in their daily routines. This project aims to improve accessibility and create a seamless experience for students to access on-campus resources, embedded on a single platform.
Date
Sept - Oct 2024
Role
UX Designer
Team
Solo Project
Tools
Figma, Figjam
SUMMARY AND IMPACT
Through iterative design and usability testing, the redesign significantly improving overall user experience.
↑
45%
Task Success
↓
67%
Navigation Time
↑
64%
User Satisfaction
Overview
THE ISSUE
While the University of Oregon has an app, students use it infrequently after understanding the campus structure as it lacks features that would assist with their routine after their freshman year.
Core issues identified by our users:
PROBLEM STATEMENT
Research
COMPETITIVE AUDIT

SURVEYS & INTERVIEWS
COMPETITIVE AUDIT
SYNTHESIS
PERSONAS
USER JOURNEY MAPS
Prototyping
WIREFRAMING
WIREFRAMING AND USER FEEDBACK
WIREFRAMING
Testing
REVISIONS
NOTABLE QUOTES
REFLECTION






