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Copay

Copay

Simple Banking Rewarding System

Simple Banking Rewarding System

Simple Banking Rewarding System

Unlock the future of seamless banking with Copay, where user experience meets unparalleled rewards. Our cutting-edge UX/UI digital project redefines the banking landscape, making every interaction effortless and every transaction rewarding.

Date

January 2025

Role

Copay Bank

Team

Visual Design UI & UX Design

Tools

Banking

SUMMARY AND IMPACT

Through iterative design and usability testing, the redesign significantly improving overall user experience.

45%

Task Success

67%

Navigation Time

64%

User Satisfaction

Overview

THE ISSUE

Core issues identified by our users:

PROBLEM STATEMENT

Research

COMPETITIVE AUDIT

SURVEYS & INTERVIEWS

COMPETITIVE AUDIT

Insight:

Insight:

Insight:

Users wanted specifics (services, people, past work) presented in a professional, engaging design.

SYNTHESIS

PERSONAS

USER JOURNEY MAPS

Prototyping

WIREFRAMING

WIREFRAMING AND USER FEEDBACK

WIREFRAMING

Testing

REVISIONS

NOTABLE QUOTES

REFLECTION