Growth isn’t about leaving our old selves behind. The moments that shape us stay with us, and scent has a way of reminding us of our journey. We know that AXE lives in the minds of many as a pungent punch to the face flying from a sweaty tween boy. If AXE can remind us of an awkward teenage phase, then it can also be a reminder of the moments, people, and places that shaped who we become.