Banking Landing Page - Hero Section

Afterpay

Afterpay

Say Yes Now. Pay Later

People don't miss out because they don't care, they miss out because they hesitate. That quick check of your bank account tells you to decide later, until hesitation turns into hearing stories and jokes, only realizing you were the only one who didn't go. Afterpay exists to remove that hesitation, so people can say yes without missing out.

People don't miss out because they don't care, they miss out because they hesitate. That quick check of your bank account tells you to decide later, until hesitation turns into hearing stories and jokes, only realizing you were the only one who didn't go. Afterpay exists to remove that hesitation, so people can say yes without missing out.

Role

Art Director/Copy

Team

Strategist: Maya Steele, Lily Bartleson

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Moments that highlight absence

Extending the FOMO

Empty seats and signs appear in real moments, showing exactly where you would’ve been.